Spec
A new standard for the property industry
Brand development for Spec, a new service by Pupil meant to revolutionise the way we buy, let and sell residential properties.
After Pentagram handed over the brand’s core elements (logo, typeface and colour palette), the identity had to be applied on various digital and physical contexts. An illustration style was also developed to accentuate the human aspects of the brand.
While the logo icon references traditional Islamic tiles and people coming together, the custom made wordmark gives the name a sophisticated modern look. This is then supported by the predominantly black and white colour palette, which can be paired with bold headlines and vibrant colours when the messaging needs to be more out there.
While the logo icon references traditional Islamic tiles and people coming together, the custom made wordmark gives the name a sophisticated modern look. This is then supported by the predominantly black and white colour palette, which can be paired with bold headlines and vibrant colours when the messaging needs to be more out there.
We also created a series of illustrations and graphics that give this brand a playful and cutting-edge character.
Client:
Pupil
Scope:
Visual Identity
Illustration
Team:
Matthew Wheeler
Emrah Karah
Year:
2018
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